Choose Life Choose Bike

The benefits of cycling to work are more obvious now than perhaps ever before. With capacity of public transport being reduced by the need for social distancing you can choose a healthier, more environmentally friendly and just plain better way of getting to work. There are some great initiatives from local authorities all over the world too, pro-actively making room for cycling as a solution to transit in a post-peak COVID world.

Millions of people will be returning to work places across the world over coming weeks and months and the bicycle is the right tool at the right time to help to prevent streets grinding to a halt. Our re-launched Choose Life Choose Bike campaign aims to encourage people to make that switch, to help them with some tips from our own crew of commuters and give new riders some guidance on the kit that we make that will make their new mode of transport safer and more comfortable.