(SPEECH) [MUSIC PLAYING]

(DESCRIPTION) Dark clouds open to a gray sky.

A foggy ride down the road with mountains in the background.

Clouds and mountains.

A cyclist prepares to ride.

Text, Over 25 years of excellence.

Fabric under a presser foot. A man rides a bike. Text, Manufacturing game changing no nonsense kit in our own factory in Scotland.

A piece of blue fabric. A man rides a bike. Two ride bikes in the heavy snow.

A man with a helmet looks into the distance.

Text, Engineering world beating innovation.

A man wipes away sweat as he rides. A pupil dilates. Text, That has kitted out the world's best athletes.

Thick blue clouds. Raindrops fall on pavement as men ride bikes.

Text, And that is so fast, it's been banned by the U C I. A man rides a stationary bike. A snow plow clears a snowy road.

Two men ride through the snow.

A person assembles a bike.

Stitches fabric. A person races around an indoor track. text, We are not just fair weather riders.

A man rides in the snow. Text, We'll still be riding when it's no longer cool. Logo, Endura. A white curled arrow points upward.